VOX-POPS

Vox-Pops are used in media production to generate public opinion and intrest on a particular subject.    Vox-Pops are live unscripted interviews and usually last for a small duration. Television and Radio shows use the Vox-Pop format.  

The word vox-pop originated from the Latin word vox populi which means voice of the people.

Vox-Pops are used to showcase a  range of  public  perspective on topics like social issues current affairs and politics.

• So what nomally happens in a Vox-Pop?

A broadcast journalist would normally approache, an unsuspecting member of the public on the street and calmly interview them on camera, or dictorphone about their opinions concerning the issues in which their programme is centered around.
Vox-Pops are often broadcast out in an open space area and are shot at the medium close up camera angle of the close up angle.

Vox-Pops are a good source of information because

• They allow members of the public to be involed in media produtions 
• They also allow television & radio audiencess to identify with the person being interviewed 
• And they allow the general publics opinion to be represented and broadcast to a wide audience