Proposal For Do I Really Need ?

Here is my proposal for my documentary entitled "Do I Really Need?"

Whatever generation or cutural background you are from, fashion has at least once  presented itself  in your lifetime. Through trends and crazes cultures can become submerged in a blanket of desire and craves for the latest fashion items and Designer labels. Many of the designer labels of today are being endorsed by celebritys with iconic status which have crystalised the image of these maijor co-oroperations today


I propose to make a documentary, which will explore the social aspect of fashion, my documentary will also raise awareness of where these clothes are made. My documentary will ask the question "why do we often feel compelled to buy designer labels". Production  will also explore the power in which designer labels have over todays soiety in terms of status. I aim to riase awareness about the underlying issues and within the fashion industry in terms of fairtrade.

I believe that shooting a video production at this curent time, would be the most appropriate due to the growing trends which have corresponded with cultural backgrounds in terms of music and ethnicity.

My video production will be aimed at the youth and young adults of today.  I aim to challenge young minds to be a bit open minded, whilst educating them on important issues like fairtrade and equality throughout the world. 

Using a production team I hope to interview a range of young people on the opinions on desinger labels and why wearing the latest trends will give you status in todays world. I will look at celebrity culture and the endorsements over the years which have incited many of us to purchase particular items.

By the end of this production i hope to inform and educate my target audiene as well as the general public